SHIFT is an innovative contribution to the movement that globally combats harassment and violence against women and girls.
SHIFT sells beautiful jewellery - called a symbol - that doubles as a safety device. When activated, it calls for backup through the SHIFT app.
However, more importantly the SHIFT community engages and motivates men and boys the to be part of the solution in order to shift the culture and deal with the root cause.
A SHIFT symbols’ inside is a tiny - d:10mm - bluetooth device with a long lasting battery.
Catering to the shape and function of the device, the symbol can take any form, be composed of multiple materials and metals, have endless styles and applications - charm, pendant, bracelet - even earring.
Through design collaborations with existing fashion and jewellery brands every woman or girl will be able to find a symbol they can like and feel beautiful wearing, while the brands can support the shift of culture.
A SHIFT symbol is connected by bluetooth to the wearers phone via the free SHIFT app.
By sharing the app with friends and family a network of both symbol owners and friends and family is created and every download serves as a potential backup for any symbol owner.
All app users are instructed in how to backup effectively and safely using the 5D intervention method.
Once you’ve acted, share your story with the SHIFT community by using the hashtag #shiftit in your perfered social channel. You’ll inspire others to take action, and give hope to people who experience harassment that there are somebody ready to have their backs.
The community will be boosted by engaging influencers and popular creators. Telling their own personal stories on how they have used the 5Ds to be a backup will motivate large groups of followers to download the SHIFT app and become backups themselves.